Advertising guidelines
Advertising guidelines govern how sports betting may be advertised. In Germany, it is only allowed within limits and must carry protective notices.
At a glance
How is advertising for betting regulated?
Advertising for sports betting is allowed in Germany only under certain conditions. It must not target minors, must not raise false hopes, and has to flag both the minimum age of 18 and the risks of gambling. The basis for this is the Interstate Treaty on Gambling.
The guide GGL licence and legal sports betting explains the wider context.
What is not permitted?
- Misleading claims: false or glossed-over statements.
- Promises of winnings: presenting betting as a sure route to money.
- Egging people on: advertising that urges uncontrolled play.
- Certain settings and times: off-limits for betting advertising.
Why does the "from 18" notice appear everywhere?
The notice on the minimum age and the risks of gambling is required by law for betting advertising. It is part of the conditions that reputable providers have to meet, and it reminds people that betting is entertainment for adults, not a way to make money.
Also known as: advertising restrictions, advertising rules
Find a betting shop near you
Tipico betting shops in your town, with address, opening hours and directions.
Sources: Interstate Treaty on Gambling 2021 (GlüStV)
Frequently asked questions about Advertising guidelines
What do the advertising guidelines for sports betting regulate?
The advertising guidelines set out how sports betting may be advertised. In Germany, such advertising is allowed only within limits, has to flag the minimum age and the risks, and must not target minors.
Why does the "from 18" notice appear everywhere?
The notice on the minimum age and the risks of gambling is required by law for betting advertising. It is part of the conditions set out in the Interstate Treaty on Gambling.
What advertising for betting is prohibited?
Misleading claims, promises of winnings and advertising that eggs people on to excessive play are not allowed. Certain times and settings are off-limits for betting advertising too.
